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Geetanjali Krishna: Lessons from Rangsutra

I've always wondered why it is that in a country that has one of the richest handicraft traditions in the world, craft is still not a commercially viable enterprise. Although intricate embroideries and weaves from India have found great favour in international markets, weavers in Banaras or embroiderers in Bikaner barely manage to earn enough to survive.

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India : Rangasutra, savior of local artisans

Rangsutra, is an innovative company, with thousand artisan shareholders from remote region of India – Desert of Rajastan, hilly region of Assam and Uttaranchal.

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